Ethereum’s Leap into Traditional Finance: eToro to Tokenize US Stocks on the Blockchain

In a significant move that bridges the gap between traditional finance and decentralized ecosystems, eToro has announced plans to tokenize US stocks on the ethereum blockchain. This initiative, spearheaded by CEO Yoni Assia, a pioneer in blockchain innovation and co-author of the Colored Coins whitepaper, marks a bold step toward tokenizing all assets on the platform, starting with equities. The tokenized stocks will be represented as ERC-20 tokens, enabling round-the-clock trading and unlocking new possibilities for investors. As crypto regulation continues to improve, this development underscores Ethereum's growing role in reshaping the financial landscape. The announcement, made in August 2025, highlights eToro's commitment to leveraging blockchain technology to democratize access to traditional financial assets.

eToro Plans to Tokenize US Stocks on Ethereum as Crypto Regulation Improves

eToro is advancing its tokenization strategy by launching tokenized US stocks on Ethereum, leveraging its legacy in blockchain innovation. CEO Yoni Assia, co-author of the Colored Coins whitepaper, emphasized the firm's ambition to tokenize all platform assets, beginning with equities. The MOVE bridges traditional finance with decentralized ecosystems.

ERC-20 tokens will represent custodied shares, enabling 24/7 trading and DeFi integration. Investors gain flexibility to trade outside market hours and use tokenized stocks like Apple or Tesla as collateral. A phased rollout starts with European users in August, targeting a frictionless merger of CeFi and DeFi liquidity.

Ethereum ETF Inflows Surge to $2.3B in a Week as Institutional Demand Accelerates

Ethereum ETFs shattered records last week, attracting $2.31 billion in net inflows over seven trading sessions. Five days saw inflows exceeding $230 million, with a single-day peak of $533.8 million on July 22—a clear signal of structural demand rather than price-chasing behavior.

The week's inflows dwarfed historical averages, accounting for nearly 25% of all net flows since the ETFs' July 2024 launch. Daily inflows averaged $331 million during the period, nine times the lifetime daily average of $37 million. Notably, flows remained robust even as ETH dipped to $3,748 on July 22, demonstrating conviction beyond spot price movements.

ETH closed at $3,800 on July 28, up 7% from the week's starting price. The rally was front-loaded, with a 6% gain on July 21 coinciding with $296.5 million in ETF inflows. Grayscale's ETHE outflows—a persistent drag on prior weeks—were decisively overwhelmed by this new wave of institutional participation.

Ethereum's Rally Heats Up as Futures Data and BlackRock ETF Suggest $5K Target

Ethereum's momentum continues to build, with the cryptocurrency reaching a seven-month high near $3,940 before settling around $3,870. Derivatives data reveals strong bullish signals, as futures premiums hit 8%—the highest level in five months—despite ETH's 55% surge. Options skew remains balanced, indicating no defensive positioning from institutional players.

BlackRock's ETHA ETF has emerged as a key driver, ranking fourth among all ETFs by inflows over the past 30 days. The fund has helped push spot ETH ETF flows toward $10 billion, with over 40 institutions now holding at least 1,000 ETH. A decisive break above $4,000 could open the path to $5,000, potentially creating spillover effects across crypto markets.

Ethereum Turns 10: From $13 to $3,800

Ethereum marks its 10th anniversary on July 30, 2025, a decade after its groundbreaking launch in 2015. The blockchain platform has surged from a modest $13 valuation in 2016 to nearly $3,800 today, cementing its position as the world's second-largest cryptocurrency.

What began as an experimental network now underpins decentralized finance, non-fungible tokens, and a thriving ecosystem of applications. Ethereum's evolution reflects its pivotal role in reshaping financial infrastructure and digital ownership.

The milestone underscores how Vitalik Buterin's creation has matured from whitepaper to web3 backbone, fostering global innovation while maintaining developer mindshare despite growing competition.

ETH Strategy Raises $46.5M in Ethereum Ahead of On-Chain Debut

ETH Strategy has secured 12,342 ETH ($46.5M) across private pre-sales, public sales, and puttable warrants, marking a significant capital influx ahead of its on-chain protocol launch. The funds will primarily fuel staking and liquidity provisions, with a smaller allocation for audits and community growth.

Institutional demand for Ethereum could intensify as projects like this demonstrate utility beyond speculative trading. The 4-month cliff and 2-month linear unlock period may introduce short-term volatility, but long-term price support appears likely given the staking lockup.

Market observers note the raise exemplifies growing sophistication in Ethereum-based financial instruments. "When protocols start stockpiling ETH for operational purposes, it creates structural scarcity," said one trader on X, echoing sentiment that such developments could offset unlock-related sell pressure.

eToro Expands Trading Hours and Launches Tokenized Stock Initiative

eToro has unveiled significant expansions to its trading platform, including extended hours for 100 popular US-listed stocks and ETFs, now available 24/5. The move builds on the company's existing infrastructure for after-hours trading.

More notably, eToro announced plans to tokenize US equities as ERC20 tokens on the Ethereum blockchain. This strategic pivot enables users to move assets onto decentralized finance protocols while maintaining redemption rights for underlying positions. "Blockchain technology will facilitate the greatest ever transfer of wealth," declared CEO Yoni Assia, framing tokenization as a transformative force in finance.

The platform has also expanded derivatives offerings through a CME Group partnership, introducing spot-quoted futures contracts initially available in select European markets. These contracts maintain traditional futures benefits while offering greater accessibility.